Imposter syndrome affects 75% of women in leadership. Learn evidence-based strategies to overcome self-doubt, own your achievements, and lead with confidence.
Her Success Coach helps women leaders build confidence, overcome self-doubt, and lead with clarity. Cambridge-trained, evidence-based coaching for senior women in tech, business, and finance.
This article is part of the Her Success Coach resource hub for women leaders. It offers practical frameworks and strategies grounded in evidence from organisational psychology and the coach's own experience as a senior leader in global technology teams. Apply these tools incrementally in your day-to-day leadership and observe what shifts.
Iveta Dulova is an executive and leadership coach for women with a decade of experience in global technology and a Masters in Coaching and Leadership from the University of Cambridge. She works with women managers, directors, and founders across technology, financial services, and consulting who want to build executive presence, negotiate with confidence, and build a career that reflects their values rather than their fears.
This page is part of the Her Success Coach resource library — a collection of practical articles, frameworks, and coaching programmes designed for women leaders. Explore in-depth guides on leadership confidence, career transitions, executive presence, imposter syndrome, delegation, strategic thinking, and difficult conversations at work. Book a 30-minute Clarity Session to discuss your goals, or join an on-demand course to develop the skills you need at your own pace.